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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. * Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics * Offers the results of research and the author's personal experience in banking, retail, and government * Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business * Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Previously PTSD was treated only as a psychiatric disorder, but new scientific research shows that biological factors play just as important a role. This Farmer Duck in Spanish and English ebook pdf book explores the true causes of PTSD and provides an effective programme for overcoming the disorder. A Falcon Flies is the first bestselling novel in Wilbur Smith's epic tale of Africa, The Ballantyne Novels. In search of a father they barely remember, Zouga and Dr Robyn Ballantyne board Mungo St John's magnificent clipper to speed them to Africa. But long before they sight that mighty continent, Robyn knows that she and Mungo will battle with all the fury of natural enemies - and love with all the desperation of those unable to evade the commands of fate. For if she can bring hope and healing to Africa's fever-ridden shores, he, a lawless trader in human cargo, will possess any man - or woman - he chooses ...Set in 1860, this gripping tale is followed by Men of Men, The Angels Weep and The Leopard Hunts in Darkness.

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Author: Bart Baesens
Number of Pages: 256 pages
Published Date: 01 Jul 2014
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
ISBN: 9781118892701
Download Link: Click Here
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